The ACLU of New Mexico seeks a Director of Communications to lead the organization’s efforts to educate the public and shape media narratives in support of justice, liberty and equity throughout the state of New Mexico. The position calls for a strategic leader and thinker with exceptional written and verbal communications skills, knowledge of digital and traditional media tactics and a passionate commitment to civil rights and liberties. The position manages a department of four and serves as a member of the senior Leadership Team, contributing to organization-wide decision-making. The Director of Communications works out of the ACLU-NM’s Albuquerque office and reports to the Executive Director.
WHO WE ARE
Our mission is to protect and advance justice, liberty, and equity as guaranteed by the constitutions of New Mexico and the United States. We are committed to ending racism and other inequities. This includes how we work with each other and with our partners and allies in the communities we serve. For more information, please visit our website at www.aclu-nm.org
Equity, diversity, inclusion and belonging are core values of the ACLU and central to our work. We believe in a collective responsibility to create a culture of belonging for all people within our organization – one that respects and embraces difference; treats everyone equitably; and empowers our colleagues to do the best work possible.
WHAT YOU’LL DO:
- Drive the creation and implementation of proactive communications plans that define departmental vision, values, goals, and strategies for advancing the affiliate’s strategic priorities and justice across New Mexico.
- Manage, motivate, and mentor communications team members in an environment that promotes equity, inclusiveness, professional growth, well-being, creativity, and accountability.
- Oversee media relations, including the:
- drafting and disseminating press releases, editorial statements, and media advisories;
- strategic cultivation of media contacts and opportunities for media/press exposure, including pitching stories to targeted reporters;
- arranging interviews with ACLU spokespersons and organize press conferences;
- research of ACLU positions and development of talking points and fact sheets;
- training and coaching of spokespersons;
- maintenance of up-to-date media lists;
- tracking and evaluating press coverage of ACLU-NM work and issues.
- Oversee online communications, including website development and maintenance, social media, and email marketing to mobilize ACLU-NM constituents and engage current and new audiences in the work of ACLU-NM.
- Develop public content, including blogs, articles, and videos with team members to grow our base of supporters and advance the affiliate’s goals.
- Oversee production of ACLU-NM publications including pamphlets, brochures, reports, event promotions and other materials, including our quarterly newsletter, the Torch.
- Oversee internal communications, ensuring that local and national stakeholders are kept apprised of developments in the ACLU-NM’s work.
- Serve as chief editor for all official communications, including blogs, articles, and press releases to ensure alignment with ACLU tone, messaging, and organizational position.
- Work with ACLU-NM senior staff to provide leadership and vision for the overall goals and strategies of the affiliate.
- Proactively engage other ACLU-NM departments in execution of an integrated advocacy model, developing innovative communications strategies to advance key policy, organizing, legal and development initiatives.
- Provide expertise and strategic recommendations to Policy, Legal and Development directors as well as to local and national partners on public communications surrounding legislation, litigation, organizing and public education.
- Track and evaluate success of communications campaigns and strategies.
- Manage relationships with vendors such as filmmakers, designers, and printers.
- Develop and manage the Communications Department budget, including the proper allocation and expenditure of resources.
- Serve as ACLU-NM spokesperson as required.
- Be available during off hours to direct rapid response and crisis communications.
- Carry out other tasks as assigned by the Executive Director or Deputy Director.
- 5+ years of work experience in communications or related field, preferably at a supervisory level.
- Strong leadership skills. Ability to lead and inspire excellence from a talented and creative communications team.
- A strategic thinker who seeks innovative solutions to communications challenges and cultivates a bold programmatic vision.
- A demonstrated commitment to equity, diversity, inclusiveness and belonging. A personal approach that values the individual and respects differences of race, ethnicity, age, gender, sexual orientation, gender identity, religion, ability and socio-economic circumstance.
- Strong planning and organizational skills. Ability to plan ahead, meet deadlines and juggle multiple projects and priorities while paying attention to detail.
- Exceptional writing, speaking, and analytical skills. Keen editorial eye and commitment to quality. Ability to produce clear, concise materials on tight deadlines.
- Experience in rapid response and crisis communications.
- Expert media relations skills. Ability to develop press contacts, pitch stories, and dominate coverage on critical issues.
- Deep understanding of online communications tools and strategy, including social media, mass email, and emerging digital platforms;
- A keen eye for design, layout, and general presentation;
- A demonstrated interest in civil liberties and passion for the work of the ACLU is essential.
- Willingness to work occasional overtime or irregular hours, including some weekends.
- A willingness and ability to travel within the state.
- Fluency in Spanish
- Background in journalism, public relations, or a related field that included significant writing for public consumption;
- Intimate knowledge of the print, broadcast, and online media landscape in New Mexico;
- Established connections within New Mexico non-profit, advocacy, legal, & government communities;
- Professional graphic design experience, proficiency in Adobe Creative Suite.
- No one person will have all the qualities enumerated above. We strongly encourage you to apply if you are interested and feel you could be successful in this role.
COMPENSATION AND BENEFITS:
Salary is $80,000-100,000 per year, depending on experience. We offer excellent benefits, including health and dental insurance, short and long-term disability and life insurance, 401(k) retirement plan, and generous PTO, holiday, family and medical leave policies.
HOW TO APPLY:
All applications are treated confidentially. Please send cover letter no longer than one page, resume and three references by email to HR@aclu-nm.org. Please include “Communications Director” in the subject line and all attachments should be in Microsoft Word or PDF format. Your letter should explain ways in which you satisfy the skills and qualifications specified above. We also invite applicants to include in their letter information about how their background and/or experiences could contribute to the diversity, cultural vitality, and perspective of our staff and advocacy work. Please indicate where you learned of this job posting. No phone calls, please. Note: we will not accept resumes that do not include a cover letter.
Application materials will also be accepted via postal mail, but electronic filing is strongly preferred. Mailed applications should be sent to c/o HR, P.O. Box 566, Albuquerque, NM 87103.
Applications will be accepted until the position is filled. We encourage you to apply as soon as possible as we will be evaluating applications on a rolling basis beginning on July 15, 2022.
This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required. It does not represent a contract of employment. The ACLU of New Mexico reserves the right to change the job description and/or posting at any time without advance notice
Currently we are mainly working remotely with some voluntary work in the office. We anticipate that once it is safe to lift the work-from-home policy, the Communications Director, like most ACLU-NM staff, will work partially in-office and partially from home.
For the safety of our staff, their families, and the communities that we work with, ACLU-NM requires that staff be fully vaccinated as defined by the CDC.
ACLU of New Mexico is an equal opportunity employer. We value a diverse workforce and promote an inclusive culture. We believe that having a board, staff, and volunteer base with diverse personal and professional backgrounds enhances our ability to meet our mission and creates an environment where all members of our community can thrive. We strongly encourage applications from people of color, immigrants, women, people with disabilities, members of the LGBTQ community, those who have been formerly incarcerated, and other members of underrepresented and marginalized groups.
“ACLU of New Mexico” refers collectively to two separate corporate entities, ACLU of New Mexico and ACLU of New Mexico Foundation. The two entities share the same mission, office space, and employees.